Regularly marketing your dental practice is a necessary task for every dentist, no matter how established. Dental marketing strategies are techniques we get perceived by the right people to grow our practices. Now more than ever, it is necessary that have a robust Internet occurrence as part of their marketing campaign. Don't waste another dollar on traditional marketing. Get started today by contacting us to schedule a digital consultation for your practice. We help you not only reach your target audience but also stay connected online in between visits through social media, emails, and online ads. And many more.
Our proficient team has helped hundreds of dental surgeons attract new patients, increase profits, improve social media presence, as well as lower their advertising costs, and we would be privileged to connect with you. We have created a complete online learning center with full step-by-step instructions on everything you need to run and grow your dental practice.
Build the trust adopts the difference in practice than rest and be better than your competition when you have one stop solution to all your marketing need. Remember this unless you needed more reason to market online: 85% of people looking for a dentist online, 70% of the dental patients say that reviews and ratings influence their while choosing the right dentist.
READ: Leveraging the social media for doctor marketing
Facebook attracts millions of visitors every day, which makes this platform one of the broadest networks for dentists. However, through Facebook advertising, you have the chance to dive deep into customer personas and audience types. If you haven't already, check out our guide below to help get you started on a social media advertising strategy. Facebook attracts millions of visitors every day, which makes this platform one of the broadest networks for dentists. However, through Facebook advertising, you have the chance to dive deep into customer personas and audience types. If you haven't already, check out our guide below to help get you started on a social media advertising strategy
Be a part of major change in spreading awareness through digital media
SEO should be a major focus of a practice's healthcare marketing strategy also can offer you an avenue to market your practice. When patients" like", "share'' and "follow ‘' your content through social media their whole social media network can view it. Social media marketing can take several forms and fit any marketing budget. It helps you to provide followers with up-to-date, relevant information, such as interesting statistics on oral health, tips, and images of your practice and employee philosophy so they feel as if they know you. The best key builds a relationship with the patient by offering complementary information. This will helps to gain established trust, brand awareness along with the increasing likelihood that your practice will be at notable of there when they are ready to book an appointment.
Email is so much more than a simple communication tool. By using email management service we should be collecting the email address of every single patient in your office. These email services allow you to send out announcements, newsletters, new and exciting promotions, and even birthday greetings. Email is also a real tool to send appointment reminders. This helps you stay in touch with your patients and customers, and keeps you in their minds, in a very simple way.
Patient reviews can be reflected in a great way to promote visibility and credibility in your medical practice.80% look for health information online. Online review marketing is most frequently used way to move up the search results. Reviews can help build your patient base by increasing your credibility as a top medicinal provider in your community and increasing your visibility online compared to your competitors. A Google review makes a strong impression on people who find you and see all those gold stars! Although it sounds like it might be a lot of effort, software solutions like Birdeye benefits make online review marketing easy.
For existing dental practices, 70% of the new patient growth should come from internal patient referrals. Seems yet patients won't often view your dental practice as developing business in the exploration of more patients. So what are the ways to keep your name at the top of their minds and encourage them to tell others about your services?
By offering various referral bonus program. The motivation for a patient chain is simple – If a patient recommends your practices to subordinates if that they end up visiting your practice, then the original referrer is compensated with a bonus such as a discount to particular dental therapy, discount to products. This includes end up a benefit to both new as well as old patient and endearing them to your practice.
To make this idea even more effective, consider incentivizing employees to motivate them to help improve and grow your practice, not just through referrals, but in all facets of your operation
Optimizing your website for SEO is also a very technical practice that I suggest leaving to the pros. Generally speaking, website optimization involves making sure your website is set up in the back-end such that search engines will notice and understand what your site is all about. This relates to things like setting up how your website structures URLs, or the specific web addresses for each page, how your text is formatted, and how your images are presented. Optimizing your site for SEO is a technical exercise that is best left to the experts.
If you want more patients, you have to visible in front of them. Making online advertising an effective way to connect. Dental advertising and vigorous social media ad campaigns can alert local patients to the specific dental services offered by your practice. Your ads will appear at the top of search results, allowing prospective patients to find you with minimal effort.
Video content is quickly becoming the new source for the future of SEO. Youtube is the second largest search engine behind Google also second most platform behind Facebook. Consumers like Video, They like so much that a Video is 50 times more likely to rank progressively in the search results than text pages, and by 2019.
Kind of such videos your dental office should leverage:
Physician profile videos: Having profile Video is a great way to build trust your dentists and dental hygienists along with help to boost confidence as well.
Website welcome videos: Dental Arts has an excessive welcome video that expresses to the human side and creates empathy, two incredibly important aspects.
Procedure and treatment overviews-Various dental surgeries videos help to creates more patient awareness.
Educational videos on commonly asked questions or dental conditions: How safe are dental x-rays? How long will my dental restoration last? What exactly is a cavity? "How long does Invisalign take? These types of questions that can be easily answered in form videos. Designing your tube page not with these types of video not only make you the go-to authority but also helps to create the doubt of the patient regarding that thing also clear up confusion about your services.
Infographics allow you to visually portray statistics and information. Sharing infographics regularly about interesting dental facts is a pronounced way to pique the interest of potential patients while increasing traffic and links to your website. Your infographics might even go viral with your endless efforts!
Always browse through a website, click out any tab and far ahead see ads highlighting some of the items you were looking through? If so, you have been remarketed to!
Remarketing sanctions you to track users who have frequently visited your website—without a purchase or action—and shares or advertise your ads on other websites. Think of this as the ultimate digital stalking, big business will break on your mind and follow you!
In Dental digital marketing remarketing has become one of the most important because it helps people look forward to scheduling an appointment with your practice.